Featured Portfolio
With over 11 years of experience as a journalist, writer, editor, content creator and speaker, I’ve contributed to numerous publications (print and online) including Netflix’s editorial channels, FLARE, FASHION, Chatelaine and more. Additionally, I’ve done creative copwriting for brands, helping them develop their brand voice and tone, and regularly work as a moderator/host/speaker for various companies and corporations.
EDITORIAL
Desi Mom-isms
NETFLIX
While working on Netflix social content for Never Have I Ever, I conceptualized and scripted this video and chose the clips that were included. On Netflix Family’s FB page alone, it has over 9.2M views.
We Wanna Know, Sandra Oh!
NETFLIX
While creating Netflix social content to promote The Chair, I scripted this video asking Sandra Oh some burning questions. On Netflix’s Twitter page, it has over 94K views, while on Netflix’s Facebook, it has over 1.2M views.
The Not-So-Secret History of Claudia Kishi
NETFLIX
For Netflix, I scripted this video about The Baby-Sitters Club character, Claudia Kishi, and the impact she had on Asian representation. I also chose the clips that went along with this video. On Netflix Futures’ YouTube, it has over 85K views.
For Years, I Was Vehemently Against Dating Asian Guys—Even Though I’m Chinese
FLARE
For FLARE, I wrote about how internalized racism impacted acceptance of my culture and identity — and greatly impacted my dating life.
BRANDED / COPYWRITING
CREATIVE COPYWRITING
bloom balance co.
The Ask: Zhuzh up the website, product and email marketing copy for bloom balance to cater to the target demographic.
The Result: Fun, relatable, inclusive and friendly copy that makes wellness not only aspirational, but also attainable.
CREATIVE COPYWRITING
wellbe family wellness
The Ask: Establish and refine the brand’s voice and create on-brand copy for wellbe’s website and social media on a very tight deadline.
The Result: Fun, playful, and friendly copy true to the wellbe brand, including practitioner bios, service descriptions and class descriptions.
SPEAKING ENGAGEMENTS
DIALOGUES: Park Chan-wook and Jeong Seo-gyeong
TORONTO INTERNATIONAL FILM FESTIVAL
For the 2022 Toronto International Film Festival, I moderated an Industry Conference featuring acclaimed Korean director Park Chan-wook and acclaimed Korean screenwriter Jeong Seo-gyeong.
K-Mania: The Popularity of Korean Film and Culture
TIFF SUMMER OF SEOUL
For TIFF’s Summer of Seoul programme, I moderated a panel on the films, music, dramas and fandom that make up the cultural phenomenon of the Korean wave.